9 email marketing tools for growth-focussed small businesses in 2019

9 email marketing tools for growth-focussed small businesses in 2019

Wondering why email marketing is considered to be internet marketers' one of the preferred outreach marketing tools? Because email marketing has traditionally been offering one of the best return-on-investment to marketing managers.

A few whopping stats about email marketing and sales may excite you:

• According to DMA, around 66% of online customers and consumers purchased products listed on the marketing emails they received.
• Additionally, they found that email list segmentation and personalized messaging are the most powerful email marketing strategies.
• 50% of customers are likely to read weekly emails from companies.
• Adobe found, 61% of customers show interests in emails with specific offers.
• With an average ROI of 3,800 percent, email marketing earned $38 for every $1 spent.
• 59% of B2B marketers found email marketing as one of their most effective channels for revenue generation.
• Consumers who received marketing emails spend 138% more than those that don't get offers in emails.

Email marketing automation is important when you want to send relevant emails based on your customers, their needs and preferences without hitting their spam box. Email marketing tools allow you to track each and every data you need to understand its performance and augment it. Additionally, these tools help you build strong and personalized relationships with your customers and audiences.

Before you select your first email marketing automation software, you should know the best tools in the market and their features and pricing. We at PromozSEO, a Digital Marketing training school, have completed most of the jobs by analyzing a whole bunch of email automation tools and finally by selecting the best 9 out of those. This list will not only help you finalize one tool that suits your requirements and fits into your budget but will get you other potential options which you can explore next time.

ActiveCampaign

ActiveCampaign

ActiveCampaign is an email marketing automation and sales CRM messaging tool used by many businesses worldwide.

A few of their email marketing features include segmentation, dynamic content, personalization, and messaging. Additionally, their very advanced sales automation process is designed to increase your email marketing conversion rate and sales.

This is more than an email marketing automation tool as it offers a series of services which are critically important for any email marketing campaign's success. Their comprehensive data reporting, customized form integration, advanced site tracking, email segmentation, and CRM app make everything seamless.

Pricing: Minimum USD 9 per month (when it is paid for one year). This plan permits to send unlimited emails to a maximum of 500 contacts. If you have more contacts, they have different offers for you.

Constant Contact

Constant Contact

Constant Contact is another powerful email marketing tool which offers mobile responsive email templates. All these email templates are customizable and businesses can use their brand logo, colors etc. to make those more appealing to their audience.

Additionally, Constant Contact allows you to add actionable blocks on email templates simply by dragging and dropping.

They have a powerful list building tool which additionally sends welcome email messages to new clients and customers. Similar to ActiveCampaign, Constant Contact also has great email segmentation and reporting features.

You can easily connect your online store with Constant Contact. Additionally, you can also add your Shopify contacts to your CC account. These allow you to include your e-commerce products with offers directly into your email and drive more sales from your email marketing campaigns.

Features: Template management, WYSIWYG email editor, image library, landing pages/web forms, A/B testing, auto-responders, CAN-SPAM compliance, event triggered email, Drip campaigns, dynamic content, mailing list management, mobile optimized emails, reporting/analytics, subscribe/unsubscribe.

Pricing: The minimum pricing is USD 5 per month when the first month is free. You can send maximum 10K emails at $5 per month where you get 500 MB storage capacity in Constant Contact.

Hubspot email marketing & automation

Hubspot email marketing & automation

Using Hubspot you can create professionally designed and all-device responsive email campaigns targeting your customers' tests and preferences. They have numerous well-designed email templates to choose from. You can create a goal-based email template using their drag and drop editor without hiring a designer. You can additionally customize each of these templates by changing colors, images, and CTAs that match your brand image.

Hubspot email templates are designed to deliver you more open rates and CTR (Click through Rate). This email marketing tool has powerful segmentation features which allow you to deliver the most relevant email contents to your subscribers.

If you love data analysis and A/B testing, Hubspot is going to be one of the best choices for you. Their detailed reports uncover all crucial email and user data that you need to attain conversions beyond your expectations.

Features: template management, WYSIWYG email editor, image library, A/B testing, auto-responders, CAN-SPAM compliance, event triggered email, Drip campaigns, dynamic content, mailing list management, reporting/analytics, subscribe/unsubscribe.

Pricing: Hubspot is a freemium product. When it has a free version which is really good to start with, you can access their premium tools as you grow.

GetResponse

GetResponse

GetResponse is a small business internet marketing software with a set of powerful email marketing tools for better deliverability, open rates, clicks, and conversions. If you have an effective email marketing strategy ready on your table, you can select any of their email templates to start and drive more sales from your campaign.

GetResponse has more than 500 designed templates which are customizable and easy to use. Additionally, they offer over 5000 attractive stock photos which you can use on your email templates to make those look more professional and personalized. Additionally, their powerful email template editor allows you to custom-design mobile responsive templates which fit into all devices and screen sizes.

Their dynamic content feature makes your emails more customer-centric, personalized, and effective. Additionally, their powerful email automation and seamless segmentation confirm an optimized email delivery.

Features: Template management, WYSIWYG email editor, landing pages/web forms, A/B testing, image library, auto-responders, event triggered email, Drip campaigns, CAN-SPAM compliance, dynamic content, mailing list management, mobile optimized emails, reporting/analytics, subscribe/unsubscribe.

Pricing: USD 15 per month plan is good for most of the beginner email marketers.

Litmus

Litmus

Litmus is a great email marketing tool which offers several advanced features to ensure that your emails are not broken and reached to their right recipients. Litmus has a big market share and over six hundred thousand professionals use litmus as their email marketing tool.

Litmus has a powerful in-product error identifier that detects all major and minor issues which may cause your emails to reach your customers' spam folders. This advanced mechanism prevents your email address from being blacklisted.

Using Litmus, you can create beautiful email copies without hiring a designer. Besides, their comprehensive email checklist helps you design an error-free email campaign.

This web-based email marketing tool has a solid data analysis platform which makes the entire email marketing process easy and effective. Apart from these, this tool allows A/B testing and email list management.

Features: A/B testing, mailing list management, reporting/analytics

Pricing: When they have a 7-day free trial, their basic plan starts at USD 99 per month for a single user account. This plan doesn't include most of its advanced email marketing features.

MailChimp

MailChimp

MailChimp is one of the best email marketing software in the market. From individuals to the world's most admired companies they have customers of all sizes.

This tool offers a range of innovative designs to select from for your next email campaign. Though these templates are customizable, those are a little complex to integrate and manage.

Their email marketing mobile app makes the on-the-go customization easy and effortless. Additionally, MailChimp's built-in social sharing system is an add-on facility to use.

MailChimp has a strong list of features which cover almost all you need to plan, design, execute, test, and monitor your branded email marketing campaigns. This email marketing automation tool allows A/B testing, mailing list management, event-triggered emailing, drip campaigns, template management, analytics reporting, and many more.

Features: Template management, WYSIWYG email editor, A/B testing, image library, auto-responders, event triggered email, Drip campaigns, CAN-SPAM compliance, mailing list management, reporting/analytics, subscribe/unsubscribe.

Pricing: MailChimp has one of the best free plans. At USD zero you can send 12,000 emails per month to your 2,000 real subscribers. Their Grow and Pro plans cost USD 10 and 199 respectively.

Zoho Campaigns

Zoho Campaigns

Zoho Campaigns is a simple email marketing solution that offers a great list of powerful features to its users. This is an all-in-one email tool to create, send, automate, and track each of your email campaigns.

You can use their pre-designed email templates or create your own by using their user-friendly drag-and-drop editor. This tool allows dynamic content to create relevant and targeted email campaigns based on your pre-defined segments. In addition to this, you can use their automatic bulk segmentation feature to build more targeted email campaigns.

Zoho workflows and other automation features make the entire email marketing process effortless and less time-consuming. By integrating Zoho Campaigns with Zoho CRM, you can synchronize email campaigns directly with your marketing activities and sales conversions.

Their real-time data analytics shows important data that can be dug deeper to understand the campaign performance in detail.

Features: Template management, WYSIWYG email editor, A/B Testing, image library, auto-responders, event triggered email, Drip campaigns, dynamic content, mailing list management, mobile optimized emails, reporting/analytics, subscribe/unsubscribe.

Pricing: Similar to MailChimp, Zoho offers a forever free plan. Using Zoho Campaigns free plan, you can send 12,000 emails to your 2000 genuine subscribers each month. Besides, it has different email and subscriber-based pricing plans to select from.

AWeber

AWeber

AWeber is another powerful email marketing tool used by many email marketers. This offers a wide range of features, starting from easy drag and drop editor, ample pre-designed email templates, email sequence automation, split testing and many more.

Using Aweber, you can tag your subscribers and trigger email campaigns based on user actions. Their user-friendly intuitive product design makes the overall email marketing process effortless and interesting.

A professional email marketer needs data. Aweber provides you split testing, marketing, email deliverability data which can be monitored to understand the real performance of a campaign.

Features: Template management, WYSIWYG email editor, landing pages/web forms, A/B testing, image library, auto-responders, event triggered email, Drip campaigns, CAN-SPAM compliance, dynamic content, mailing list management, mobile optimized emails, reporting/analytics, subscribe/unsubscribe.

Pricing: Pricing starts at USD 19 per month. Based on your need, you can select any of their email marketing plans that suit your budget.

Campaign Monitor

Campaign Monitor

Campaign Monitor is a great email marketing tool that offers a user-friendly product interface, a series of actionable tips, and painless customer supports to its users.

Over 2 million users worldwide trust and use Campaign Monitor to acquire the best email marketing results. Their elegant email templates are customizable and seamlessly fit into all screen sizes.

Their visual journey designer feature helps you design and build more engaging email campaigns that increase conversions and sales. Campaign Monitor offers smart segmentation that creates highly personalized emails which bring in more engagements and revenue.

Features: Template management, WYSIWYG email editor, A/B testing, auto-responders, event triggered email, Drip campaigns, CAN-SPAM compliance, dynamic content, mailing list management, mobile optimized emails, reporting/analytics, subscribe/unsubscribe.

Pricing: Plans start at USD 9 per month. You can select other plans based on your requirements.

Summing up

While these email marketing tools are the best in the market, your campaign's final success depends on several other factors. Unless your brand has high authority, you create top-class contents and offer great products, your campaign may not be a huge hit among your customers.

There are dozens of email marketing automation tools available on the internet. You need to select one that fits into your budget and delivers you the results. Until and unless you start using one of those, you won't be able to gauge its performance. Most of these tools allow you to import and export lists and other email data. Therefore, if you are not comfortable using one tool or you are expecting better results, don't hesitate to switch to another email marketing tool.