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Google Analytics is one of the most comprehensive and efficient sets of website traffic monitoring tools available to owners. However, they need to know the essential Google Analytics KPIs for websites they need to track to make thorough assessments.
The choice of the key performance indicators depends on the nature of the business but some metrics will be important for everyone. The statistics help in understanding how an interface is performing and what improvements can be made. In this article, we are presenting a list of KPI categories which all website owners must know about.
The first category of KPIs all owners are interested in is the website audience. They want to know the following details of the people visiting their interface:
Google Analytics allows website owners to study all aspects of the traffic to their interface. One such metric is traffic sources. A source is a location where a visitor was before arriving on the website. For your information, Google refers to visitors as users and visits as sessions.
Visitors land on websites from a variety of sources. Some will reach it through a search engine while some arrive directly using the website address. Many users would have clicked on an ad to access the interface.
The service lists the figures of all the sessions according to the different sources. This helps in identifying the locations from which traffic is coming to the interface. It also helps in assessing the productivity of different campaigns. For instance, a large number of visits from ads indicates that the advertising campaign is performing well.
One of the most important categories of Google Analytics KPIs for websites is related to user behavior. The following metrics help in understanding the user-experience of an interface:
Google Analytics subscribers can check whether the objectives of their interface are being realized or not. Conversion tracking KPIs help them understand whether CTAs are performing optimally or not.
Businesses can assess whether their campaigns are generating good RoI by using the transactional KPIs.
The service can also be used to analyze how users are interacting with different website elements. Google Analytics calls such interactions as events.
These Google Analytics KPIs for websites are some of the most basic statistics that all owners must know about. However, people must choose their own metrics according to the nature of their business and its specific requirements.
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