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For startups, the main purpose of marketing is to introduce the value of the business to the right target audience. Although there are various strategies and tools that can help new companies achieve this goal, many fail to recognize the importance of one particular medium: video.
Startups can use different types of videos to help people get to know about their presence. However, there is one particular type that should be an important part of their video marketing arsenal: explainer videos.
If you are a startup owner, before investing in an animated explainer video service, you need to know what this type of video is all about first.
Explainer videos are short videos that are created to introduce, explain, and create interest in a company, their products and/or services. This type of video helps people understand why your company exists or why you are offering a specific product or service.
An explainer video can be distinguished by these key features:
It is an excellent tool for building brand credibility and getting your audience to know and trust you. Because of this, having one is crucial as your startup breaks into the market.
If you need more convincing as to why you should invest in an explainer video, below are five specific benefits of doing so:
As a new business, getting and keeping the attention of customers will be challenging. Since they know practically nothing about your company, even getting them to notice you at all will be a challenge.
Videos are natural attention-grabbers. For consumers or online users, the combination of sound, color, and movement is typically harder to ignore than still images or text.
Although any well-produced type of video can catch and keep the attention of viewers, as a startup, it would best to have an explainer video created. With only one video, you can introduce and explain what your business and product and service is all about.
This type of video is especially helpful if you have a new innovative product or service that has never been on the market before. It is also an excellent medium for explaining complex ideas since videos are easier to follow and understand.
When people watch your video, they will stay longer on your website. This will help your search engine optimization (SEO) strategy since search engines like Google will give your website higher points in terms of interest. And this “dwell” metric will cause your site to rank higher in their user searches.
Additionally, videos uploaded and shared on YouTube, Facebook, Twitter, and other social networking sites have higher click-through rates than those with only plain text. This will help boost your ranking further.
Targeting the right audience should be one of your top priorities when starting a business. An explainer video can help you with this goal.
Startups can collect valuable information about possible customers by tracking video metrics. YouTube, Facebook, and other video hosting sites such as Wistia share user data that will allow you to get to know your customers better.
With the information you get, you will have an easier time knowing and understanding your customers’ persona. Once you have this figured out, you will be able to make more content that they will find useful and interesting. This, in turn, will help you in various ways as you conduct your marketing and sales activities.
A concise, clear presentation is one of the most important factors that inspires conversion. Unfortunately, many tend to overlook its key role when creating content.
By creating an easy-to-understand, compelling explainer video, you are one step closer to encouraging viewers to proceed to the next step of the sales funnel, or to encourage them to do what you want them to do.
And by adding a clear call-to-action, you will make your viewers actually take action.
With the extra seconds or minutes viewers spend on your website, there is a higher chance that they will purchase something.
Additionally, according to a survey, online videos, including those on YouTube, drive favorability, purchase intent, and sales. As such, if you want to get more people interested in your startup and to start making sales, having an explainer video should be one of your top priorities.
It is also worth adding here that explainer videos turn up between 90 to 95 percent return on investment, higher than infographics, text posts and other types of content. If you want to be sure you will get more from your initial outlay for a marketing tool, you won’t go wrong with investing in an explainer video.
An explainer video is a great way of introducing and establishing your brand in the market and finding your target audience. As such, make sure having one is on your priority list as you start working towards achieving your business goals.
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