In
part 1 of this article, I showed you
how to come up with an idea for your ebook and find out if it would
be profitable.
Like I said in article 1, there is no use in
creating an ebook for sale that no body wants or there is no market
for it. While you might have a hobby you love, it might not be the
most profitable market to tap into and in part one of this article
series I showed you how not only to come up with an ebook title
idea, but how to make sure it will be profitable for you, not only
in the short term but in the long term as well.
In
part 2 of
this series of 4 articles, I covered the best way to write your
ebook yourself or how to get someone to write it for you, cheaply.
In
part 3 I talked about creating and compiling your ebook
into a pdf document, how to setup your website with sales letter and
how to take orders for your ebook.
In this part, part 4, I'm
going to show you how to advertise your ebook for maximum profit but
on a minimum of a budget. In this part of the article series I'm
going to show explain to you:
* What an affiliate program
is
* How to create an affiliate tool kit
* How to recruit
super affiliates to promote your affiliate program
Affiliate
programs allow merchants, (which is you) the chance to get other
people (affiliates) to sell your products for you for a percentage
of the sale. These people will advertise your product at no cost to
you, until they make a sale, where you then give them a cut of the
sale. None of this technical stuff you have to worry about as
Clickbank.com takes care of all that mess.
So let's say you
sell a book on how to improve your golfing game on the Internet and
you've exhausted your pool of advertising sources and you need fresh
leads. The best way to go about this would be to start your own
affiliate program and pay people a percentage of the sale.
For example, if your book is selling for $47, don't be
afraid to give people 50 to 60% of the profits of each sale. Why?
Because it's costing you nothing in advertising and you get to keep
the customer for life.
So imagine if you then had another
product for sale for $97, you could then advertise this product to
your existing customer base and it would cost you nothing.
Affiliate programs are great for the merchant (product
owner) because it's risk free. You only pay your affiliates when
they get their leads to perform an action (IE, buy something from
you) so it costs you nothing. Of course if you have physically
create and ship your product, those would be your only costs, and
even now that can be avoided by going solely online.
The
next step before you start recruiting affiliates to promote your
products is to create an attractive affiliate tool kit. An affiliate
tool kit is pretty much a page with a bunch of promotional material
that affiliates can use to promote your ebook.
Affiliates
like to know they don't have to create all the promotional material
themselves just to promote your product. It's just easy for them to
use something you've pre made for them and then they can change it
around a bit.
Want
to know what a real pro puts in an affiliate tool kit? Have a look
at Marlon Sanders Hitsncash.com. No one expects you to offer
something like this for your first ebook, but if you want to do it
really well, this is a good example of how.
Now comes the
tough part, trying to recruit affiliates to promote your product.
There are two steps to this:
1) Finding the affiliates in
the first place
and
2) Convincing them they should
promote your product instead of your competitors.
When it
comes to finding affiliates to promote your ebook, you should try
and remember that not all affiliates are created equal. Some will
give you a lot of sales, some will make very few sales for you.
There is a rule that states that 5% of your affiliate force
will bring in 95% of your sales and that's just about
right.
The best way I know of to find active affiliates is to
put the topic of your ebook into Google.com and see who is
advertising products in the same market as you with Google Adwords.
You know these affiliates are active because they are willing to
spend money to make money.
Let's say for example that you
are selling an ebook on tropical fish. I would put the term
"tropical fish" into Google and see what, if any people are
promoting products in Google Adwords for that term. You will more
then likely find a few affiliates promoting an ebook already on that
topic. This is not a bad thing.
These are the people you
want to contact. These are more then likely the super affiliates I
was talking about.
What you then want to do is contact these
affiliates and see if they will promote your product instead of the
one they are already promoting, or even promote both of them. You
need to be able to convince these affiliates that they will make
more money with your affiliate program then the one they are
promoting now.
Basically, you need to bribe them. Offer them
more commission, offer them more money per sale, offer them
customized affiliate tool kits, offer them anything you can.
Show them statistics of how well your website converts
prospects into buyers. Affiliates want to know they are going to be
rewarded for their hard work. They are spending money to sell your
product and they want to know it's going to be worth their time and
money to do so.
So there you have it, you've completed all
the steps to setting up your own ebook online and recruiting
affiliates!
Good luck and good fortune!
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